Title :
Handbook of consumer motivations;
Author Statement :
Drawings by Robert Glaisek
Publication :
McGraw-Hill
Collation :
xvi, 486p.: illus. 21cm
Series :
McGraw-Hill series in marketing and advertising
Subject :
Motivation research (Marketing)
SubTitle :
the psychology of the world of objects
Biblography :
Bibliography: p. 479-480
