RecordNumber
12778
LC Class
HF
LC Number
5415.2
LC CutterNumber
.F419
Dewey Class
658
Dewey Number
.8
Dewey Date
/3
Author
Ferber, Robert
Birth-Death
1922-
Title
Handbook of marketing research
Author Statement
Robert Ferber, editor-in-chief
Publication
McGraw-Hill
Publication Year
1974
Collation
xvii, diagrs. 23cm
Subject
Marketing research -- Handbooks, manuals, etc
Holding Info.
0070204624
DocumentNumber
2799
Biblography
Includes bibliographies.
BL
BL