Author Statement :

Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox

Edition :

3d ed

Publication :

Prentice-Hall

Publication Year :

c1976

Collation :

xiv, 594 p.: ill.; 24 cm

Notes :

Includes bibliographies and index

Subject :

Marketing- Management,Industrial management,Marketing research

ADDED ENTRIES :

Taylor, Donald Arthur, 1923-

Holding Info. :

0135501865,0135501865

Original By :

76/06

DocumentNumber :

21924

BL :

BL