Author Statement :
[by] John R. Kerr [and] James E. Littlefield
Publication :
Prentice-Hall
Publication Year :
[1974]
Collation :
x, 545 p., illus., 24 cm
Subject :
Marketing,Marketing -- Social aspects,Marketing -- Case studies
ADDED ENTRIES :
Littlefield, James E., joint author
Holding Info. :
0135573300
SubTitle :
:an environmental approach
Biblography :
Includes bibliographies.
