Title :
Marketing classics
Author Statement :
[compiled by] Ben M. Enis, Keith K. Cox
Publication :
Allyn and Bacon
Collation :
xii, 544 p.: illus.; 24 cm
ADDED ENTRIES :
Enis, Ben M,Cox, Keith Kohn
Holding Info. :
0205113796
SubTitle :
: a selection of influential articles
Biblography :
Includes bibliographies and index