RecordNumber

17576

LC Class

HF

LC Number

5415

LC CutterNumber

.M297

LC Date

1988

Dewey Class

658

Dewey Date

.8

Title

Marketing classics

Author Statement

[compiled by] Ben M. Enis, Keith K. Cox

Edition

6th ed

Publication

Allyn and Bacon

Publication Year

c1988

Collation

xii, 544 p.: illus.; 24 cm

Subject

Marketing

ADDED ENTRIES

Enis, Ben M,Cox, Keith Kohn

Holding Info.

0205113796

DocumentNumber

21912

SubTitle

: a selection of influential articles

Biblography

Includes bibliographies and index

BL

BL