RecordNumber
17584
LC Class
HF
LC Number
5415.13
LC CutterNumber
.D32
LC Date
1995
Dewey Class
658
Dewey Date
.8
Author
Dalrymple, Douglas J
Title
Marketing management
Author Statement
Douglas J. Dalrymple, Leonard J. Parsons
Edition
6th ed
Publication
Wiley
Publication Year
c1995
Collation
x, 984 p.: illus.; 25 cm
Subject
Marketing- Management,Marketing- Management- Case studies
ADDED ENTRIES
Parsons, Leonard J
Holding Info.
0471552550
DocumentNumber
35184
SubTitle
: text and cases
Biblography
Includes bibliographical references
BL
BL