Title :
Marketing management
Author Statement :
[by] Harper W. Boyd, Jr. [and] William F. Massy
Publication :
Harcourt Brace Jovanovich
Publication Year :
[1972]
Collation :
xii, 618 p., illus., 24 cm
Series :
The Harbrace series in business and economics
Subject :
Marketing -- Management
ADDED ENTRIES :
Massy, William F., joint author
Holding Info. :
0155551124
Biblography :
Includes bibliographical references.
