RecordNumber

17588

LC Class

HF

LC Number

5415.13

LC CutterNumber

.C684

Dewey Class

658

Dewey Date

.8

Author

Cravens, David W

Title

Marketing management

Author Statement

David W. Cravens, Gerald E. Hills, Robert B. Woodruff

Publication

Irwin

Publication Year

1987

Collation

xx, 714 p.: ill.; 25 cm

Subject

Marketing- Management

ADDED ENTRIES

Hills, Gerald E

Holding Info.

0256055475

Original By

76/04

DocumentNumber

33584

Biblography

Includes bibliographies and index

BL

BL