Title :
Marketing research
Author Statement :
David J. Luck ... [et al.]
Publication :
Prentice-Hall
Collation :
xvi, 522 p. : ill. ; 25 cm
Notes :
Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor
Subject :
Marketing research
ADDED ENTRIES :
Luck, David Johnston. Marketing research
Holding Info. :
0135576377
Index :
Includes indexes.
Biblography :
Bibliography: p. 503-508.
