Dewey CutterNumber :
/3 19
Author :
Kinnear, Thomas C., 1943-
Title :
Marketing research
Author Statement :
Thomas C. Kinnear, James R. Taylor
Publication :
McGraw-Hill
Collation :
xviii, 698 p. : ill. ; 25 cm
Series :
McGraw-Hill series in marketing
Subject :
Marketing research,Marketing -- Management
ADDED ENTRIES :
Taylor, James R. (James Ronald), 1938-
Holding Info. :
007034745,007034745
SubTitle :
an applied approach
Biblography :
Includes bibliographies and indexes.
