Title :
Marketing management and administrative action
Author Statement :
Steuart Henderson Britt. (and others)
Publication :
McGraw- Hill
Collation :
xii, 468p.: illus
Series :
McGraw- Hill series marketing
Subject :
Marketing management- Addresses, essays, lectures
ADDED ENTRIES :
Britt, Steuart Henderson
Biblography :
Includes bibliographical refernces
