Dewey CutterNumber :
/072 19
Author :
Lucas, Darrell Blaine, 1902-
Title :
Measuring advertising effectiveness
Author Statement :
Darrell Blaine Lucas, Steuart Henderson Britt
Publication Year :
1985, c1963
Collation :
399 p. : ill. ; 23 cm
Series :
The History of advertising
Notes :
Reprint. Originally published: New York : McGraw-Hill, c1963
Subject :
Advertising -- Research,Advertising media planning
ADDED ENTRIES :
Britt, Steuart Henderson, 1907-
Holding Info. :
0824067487
Biblography :
Includes bibliographical references and index.
