• RecordNumber
    19499
  • LC Class
    HF
  • LC Number
    5822
  • LC CutterNumber
    .M37
  • Dewey Class
    659
  • Dewey Date
    .10115
  • Author

    Martineau, Pierre, 1905-1964

  • Title

    Motivation in advertising

  • Publication
    McGraw-Hill
  • Publication Year
    1957
  • Collation
    210 p., illus., 24 cm
  • Series
    McGraw-Hill series in advertising and selling
  • Subject

    Advertising -- Psychological aspects

  • Original By
    76/06
  • DocumentNumber
    4878
  • SubTitle
    motives that make people buy
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=19499&Field=0&DTC=100