• RecordNumber
    23942
  • LC Class
    HF
  • LC Number
    5821
  • LC CutterNumber
    .B634
  • Dewey Class
    659
  • Dewey Date
    .1
  • Author

    Boyd, Harper W

  • Title

    Promotion: A behavioral view

  • Author Statement
    [by] Harper W. Boyd, Jr. [and] Sidney J. Levy
  • Publication
    Prentice-Hall
  • Publication Year
    [1967]
  • Collation
    115 p., illus., 23 cm
  • Series
    Prentice-Hall foundations of marketing series
  • Subject

    Advertising,Sales promotion,Communication

  • ADDED ENTRIES
    Levy, Sidney J., 1921- joint author
  • DocumentNumber
    5506
  • Biblography
    Includes bibliographical references.
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=23942&Field=0&DTC=100