RecordNumber
24119
LC Class
HF
LC Number
5415.3
LC CutterNumber
.M3
Dewey Class
658
Dewey Date
.83
Author
Massy, William F
Title
Purchasing behavior and personal attributes
Author Statement
by William F. Massy, Ronald E. Frank [and] Thomas Lodahl
Publication
University of Pennsylvania Press
Publication Year
[1968]
Collation
174 p., illus., 25 cm
Subject
Motivation research (Marketing),Consumer behavior
ADDED ENTRIES
Frank, Ronald Edward, 1933- joint author,Lodahl, Thomas, joint author
DocumentNumber
10429
Biblography
Bibliography: p. 164-168.
BL
BL