• RecordNumber
    24119
  • LC Class
    HF
  • LC Number
    5415.3
  • LC CutterNumber
    .M3
  • Dewey Class
    658
  • Dewey Date
    .83
  • Author

    Massy, William F

  • Title

    Purchasing behavior and personal attributes

  • Author Statement
    by William F. Massy, Ronald E. Frank [and] Thomas Lodahl
  • Publication
    University of Pennsylvania Press
  • Publication Year
    [1968]
  • Collation
    174 p., illus., 25 cm
  • Subject

    Motivation research (Marketing),Consumer behavior

  • ADDED ENTRIES
    Frank, Ronald Edward, 1933- joint author,Lodahl, Thomas, joint author
  • DocumentNumber
    10429
  • Biblography
    Bibliography: p. 164-168.
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=24119&Field=0&DTC=100