Author :
Massy, William F
Title :
Purchasing behavior and personal attributes
Author Statement :
by William F. Massy, Ronald E. Frank [and] Thomas Lodahl
Publication :
University of Pennsylvania Press
Publication Year :
[1968]
Collation :
174 p., illus., 25 cm
Subject :
Motivation research (Marketing),Consumer behavior
ADDED ENTRIES :
Frank, Ronald Edward, 1933- joint author,Lodahl, Thomas, joint author
Biblography :
Bibliography: p. 164-168.
