Title :
Research for marketing decisions
Author Statement :
Paul E. Green, Donald S. Tull
Publication :
Prentice-Hall
Collation :
xiii, 673 p. : ill. ; 24 cm
Series :
Prentice-Hall international series in management
Subject :
Marketing research
ADDED ENTRIES :
Tull, Donald S., joint author
Holding Info. :
0137741588
Biblography :
Bibliography: p.645-658.
