• RecordNumber
    27652
  • LC Class
    HF
  • LC Number
    5415.135
  • LC CutterNumber
    .K47
  • LC Date
    1987
  • Dewey Class
    658
  • Dewey Date
    .8
  • Author

    Kerin, Roger A

  • Title

    Strategic marketing problems

  • Author Statement
    Roger A. Kerin, Robert A. Peterson
  • Edition
    4th ed
  • Publication
    Allyn and Bacon
  • Publication Year
    c1987
  • Collation
    xi, 733p.: ill.; 23 cm
  • Subject

    Marketing- Decision making- Case studies,Marketing- Management- Case studies

  • ADDED ENTRIES
    Peterson, Robert A
  • Holding Info.
    020510553
  • DocumentNumber
    21920
  • SubTitle
    : cases and comments
  • Biblography
    Includes bibliographies
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=27652&Field=0&DTC=100