Strategic marketing problems

RecordNumber :

27652

LC Class :

LC Number :

5415.135

LC CutterNumber :

.K47

LC Date :

1987

Dewey Class :

658

Dewey Date :

Author :

Title :

Author Statement :

Roger A. Kerin, Robert A. Peterson

Edition :

4th ed

Publication :

Allyn and Bacon

Publication Year :

c1987

Collation :

xi, 733p.: ill.; 23 cm

Subject :

ADDED ENTRIES :

Peterson, Robert A

Holding Info. :

020510553

DocumentNumber :

21920

SubTitle :

: cases and comments

Biblography :

Includes bibliographies

BL :

Link To Document :