RecordNumber

27653

LC Class

HF

LC Number

5415.13

LC CutterNumber

.A23

LC Date

1995

Author

Aaker, David A.

Title

Strategic market management

Author Statement

David Aaker

Edition

4th ed

Publication

John Wiley

Publication Year

1995

Collation

xv, 379 p.: illus.; 23 cm

Subject

Marketing -- Management

Holding Info.

0471309567

DocumentNumber

36205

Index

Includes index

BL

BL