RecordNumber
27666
LC Class
HF
LC Number
5821
LC CutterNumber
.B53
Dewey Class
659
Dewey Number
.1
Dewey Date
/11
Author
Bogart, Leo
Title
Strategy in advertising
Publication
Harcourt, Brace
Collation
ix, 336 p. illus. 24 cm
Series
The Harbrace series in business and economics
Subject
Advertising
DocumentNumber
21998
Biblography
"Bibliography, a guide to further reading and inquiry" : p. 322-327. Bibliographical footnotes
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