Author :
Seehafer, Eugene Fred, 1921-
Title :
Successful television and radio advertising
Author Statement :
[by] Gene F. Seehafer [and] Jack W. Laemmar
Publication :
McGraw- Hill
Series :
McGraw- Hill series in marketing and advertising
Subject :
Radio advertising,Television in advertising
ADDED ENTRIES :
Laemmar, Jack William, 1910- joint author
