Title :
Business marketing management
Author Statement :
Michael D. Hutt, Thomas W. Speh
Publication :
Harcourt College Publishers
Collation :
xxxii, 716 p.:ill.;26 cm
Series :
The Dryden Press series in marketing
Subject :
Industrial marketing- Management- Case studie
ADDED ENTRIES :
Speh, Thomas W
Holding Info. :
0030291798
SubTitle :
: a strategic view of industrial and organizational markets
Biblography :
Includes bibliographical references and indexes
