Author :
Berry, Michael J. A
Title :
Mastering data mining
Author Statement :
Michael J. A. Berry, Gordon S. Linoff
Publication :
Wiley Computer Pub
Collation :
xviii, 494 p.:ill.;24 cm
Notes :
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997
Subject :
Marketing- Data processing,Data mining,Business enterprises- Computer networks- Managemen
ADDED ENTRIES :
Linoff, Gordon
Holding Info. :
0471331236
SubTitle :
: the art and science of customer relationship management
