• RecordNumber
    4333
  • LC Class
    HF
  • LC Number
    5415.15
  • LC CutterNumber
    .H46
  • Dewey Class
    658
  • Dewey Date
    .8
  • Author

    Hendon, Donald W

  • Title

    Classic failures in product marketing

  • Author Statement
    Donald W. Hendon
  • Publication
    Quorum Books
  • Publication Year
    1989
  • Collation
    205 p.; 24 cm
  • Subject

    Product management,Business failures- United States,Marketing- United States

  • Holding Info.
    0899303048
  • Original By
    76/04
  • DocumentNumber
    33573
  • SubTitle
    : marketing principles violations and how to avoid them
  • Index
    Includes indexes
  • Biblography
    Includes bibliographical references
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=4333&Field=0&DTC=100