Product management

RecordNumber :

44023

LC Class :

LC Number :

5415.15

LC CutterNumber :

.L44

LC Date :

2002

Dewey Class :

658.5

Dewey Date :

Author :

Title :

Author Statement :

Donald R. Lehmann, Russell S. Winer

Edition :

3rd ed.

Publication :

McGraw-Hill/Irwin

Publication Year :

c2002

Collation :

xxv, 502 p. ill. 24 cm.

Series :

McGraw-Hill/Irwin series in marketing

Subject :

ADDED ENTRIES :

Winer, Russell S

DocumentNumber :

53240

Biblography :

Includes bibliographical references and indexes

ISBN :

0070275491

BL :

Link To Document :