• RecordNumber
    44023
  • LC Class
    HF
  • LC Number
    5415.15
  • LC CutterNumber
    .L44
  • LC Date
    2002
  • Dewey Class
    658.5
  • Dewey Date
    6
  • Author

    Lehmann, Donald R.

  • Title

    Product management

  • Author Statement
    Donald R. Lehmann, Russell S. Winer
  • Edition
    3rd ed.
  • Publication
    McGraw-Hill/Irwin
  • Publication Year
    c2002
  • Collation
    xxv, 502 p. ill. 24 cm.
  • Series
    McGraw-Hill/Irwin series in marketing
  • Subject

    Product management

  • ADDED ENTRIES
    Winer, Russell S
  • DocumentNumber
    53240
  • Biblography
    Includes bibliographical references and indexes
  • ISBN
    0070275491
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=44023&Field=0&DTC=100