• RecordNumber
    44456
  • LC Class
    HD
  • LC Number
    69
  • LC CutterNumber
    .B7,K45
  • LC Date
    2003
  • Dewey Class
    658.8
  • Dewey Date
    27
  • Author

    Keller, Kevin Lane,1956-

  • Title

    Strategic brand management

  • Author Statement
    Kevin Lane Keller
  • Edition
    2nd ed
  • Publication
    Prentice Hall, New Delhi; Prentice-Hall of India
  • Publication Year
    2003
  • Collation
    xxvii, 788 p. ill. 24 cm.
  • Subject

    Brand name products- Management

  • DocumentNumber
    53596
  • SubTitle
    building, measuring and managing brand equity
  • Biblography
    Includes bibliographical references and index
  • ISBN
    8120323092
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=44456&Field=0&DTC=100