LC CutterNumber :
.B7,K45
Author :
Keller, Kevin Lane,1956-
Title :
Strategic brand management
Author Statement :
Kevin Lane Keller
Publication :
Prentice Hall, New Delhi; Prentice-Hall of India
Collation :
xxvii, 788 p. ill. 24 cm.
Subject :
Brand name products- Management
SubTitle :
building, measuring and managing brand equity
Biblography :
Includes bibliographical references and index
