• RecordNumber
    47210
  • LC Class
    HF
  • LC Number
    5415
  • LC CutterNumber
    .Z54
  • LC Date
    2001
  • Author

    Zikmund, William G

  • Title

    Marketing

  • Author Statement
    William G. Zikmund, Michael dיAmico
  • Edition
    7th ed
  • Publication
    South-Western College Pub.
  • Publication Year
    c2001
  • Collation
    xxxiii, 689 p. col. : ill., col. maps ; 29 cm
  • Subject

    Marketing

  • ADDED ENTRIES
    DיAmico, Michael ,
  • SubTitle
    creating and keeping customers in an e-commerce world
  • Index
    Includes bibliographical references (p. 660-669) and indexes
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=47210&Field=0&DTC=100