Marketing

RecordNumber :

47210

LC Class :

LC Number :

5415

LC CutterNumber :

.Z54

LC Date :

2001

Author :

Title :

Author Statement :

William G. Zikmund, Michael dיAmico

Edition :

7th ed

Publication :

South-Western College Pub.

Publication Year :

c2001

Collation :

xxxiii, 689 p. col. : ill., col. maps ; 29 cm

Subject :

ADDED ENTRIES :

DיAmico, Michael ,

SubTitle :

creating and keeping customers in an e-commerce world

Index :

Includes bibliographical references (p. 660-669) and indexes

Link To Document :