Author :
Baran, Roger Joseph
Title :
Principles of customer relationship management
Author Statement :
Roger J. Baran, Robert J. Galka, Daniel P. Strunk
Publication :
Thomson/South-Western
Collation :
xvi, 511 p. : ill. ; 26 cm
Subject :
Relationship marketing , Customer relations
ADDED ENTRIES :
Galka, Roger J ,
Index :
Includes bibliographical references and index
