Author :
Goldenberg, Jacob,1962-
Title :
Creativity in product innovation
Author Statement :
Jacob Goldenberg and David Mazursky
Publication :
Cambridge University Press,
Collation :
xiii, 224 p. , ill. , 26 cm.
Subject :
Product management,Marketing, Management
ADDED ENTRIES :
Mazursky, David,1954-. , ,
تاريخ ورود اطلاعات :
1399/07/20
Biblography :
Includes bibliographical references and index.
