RecordNumber
52926
LC Class
HF
LC Number
5415.15
LC CutterNumber
.G598
LC Date
2002
Author
Goldenberg, Jacob,1962-
Title
Creativity in product innovation
Author Statement
Jacob Goldenberg and David Mazursky
Publication
Cambridge University Press,
Publication Year
c2002
Collation
xiii, 224 p. , ill. , 26 cm.
Subject
Product management,Marketing, Management
ADDED ENTRIES
Mazursky, David,1954-. , ,
Holding Info.
1
تاريخ ورود اطلاعات
1399/07/20
DocumentNumber
68
Biblography
Includes bibliographical references and index.