Dewey CutterNumber :
/342 19
Title :
Consumer behavior
Author Statement :
James F. Engel, Roger D. Blackwell, David T. Kollat
Publication :
Dryden Press
Collation :
xix, 665 p. : ill. ; 25 cm
Series :
The Dryden Press series in marketing
Subject :
Consumer behavior,Marketing research
ADDED ENTRIES :
Blackwell, Roger D., joint author,Kollat, David T., joint author
Holding Info. :
0030896738
Biblography :
Includes bibliographical references and indexes.
