• RecordNumber
    593
  • LC Class
    HF
  • LC Number
    5823
  • LC CutterNumber
    .W7
  • LC Date
    1977
  • Dewey Class
    659
  • Dewey Date
    .1
  • Author

    Wright, John Sherman, 1920-

  • Title

    Advertising

  • Author Statement
    John S. Wright ... [et al.]
  • Edition
    4th ed
  • Publication
    McGraw-Hill
  • Publication Year
    c1977
  • Collation
    xiii, 769 p.: ill.; 24 cm
  • Series
    McGraw-Hill series in marketing
  • Subject

    Advertising

  • Holding Info.
    0070720673
  • DocumentNumber
    22004
  • Biblography
    Includes bibliographies and index
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=593&Field=0&DTC=100