Author :
Dunn, S. Watson (Samuel Watson), 1918-
Title :
Advertising; its role in modern marketing
Author Statement :
[by] S. Watson Dunn
Publication :
Holt, Rinehart and Winston
Publication Year :
[1969]
Collation :
viii, 629 p. illus. (part col.) 26 cm
Holding Info. :
0030666457
Biblography :
Includes bibliographies
