RecordNumber
601
LC Class
HF
LC Number
5823
LC CutterNumber
.D78
LC Date
1978
Dewey Class
659
Dewey Date
.1
Author
Dunn, S. Watson (Samuel Watson), 1918-
Title
Advertising; its role in modern marketing
Author Statement
[by] S. Watson Dunn
Edition
4th ed
Publication
Holt, Rinehart and Winston
Publication Year
[1969]
Collation
viii, 629 p. illus. (part col.) 26 cm
Subject
Advertising
Holding Info.
0030666457
DocumentNumber
22001
Biblography
Includes bibliographies
BL
BL