• RecordNumber
    601
  • LC Class
    HF
  • LC Number
    5823
  • LC CutterNumber
    .D78
  • LC Date
    1978
  • Dewey Class
    659
  • Dewey Date
    .1
  • Author

    Dunn, S. Watson (Samuel Watson), 1918-

  • Title

    Advertising; its role in modern marketing

  • Author Statement
    [by] S. Watson Dunn
  • Edition
    4th ed
  • Publication
    Holt, Rinehart and Winston
  • Publication Year
    [1969]
  • Collation
    viii, 629 p. illus. (part col.) 26 cm
  • Subject

    Advertising

  • Holding Info.
    0030666457
  • DocumentNumber
    22001
  • Biblography
    Includes bibliographies
  • BL
    BL