Title :
Advertising management
Author Statement :
David A. Aaker, John G. Myers
Publication :
Prentice-Hall
Publication Year :
[1975]
Collation :
xvi, 612 p. : ill. ; 24 cm
Series :
Prentice-Hall international series in management
Subject :
Advertising -- Management
ADDED ENTRIES :
Myers, John G., joint author
Holding Info. :
0130159743
Biblography :
Includes bibliographical references and index.
