• RecordNumber
    603
  • LC Class
    HF
  • LC Number
    5823
  • LC CutterNumber
    .A13
  • Dewey Class
    659
  • Dewey Date
    .1
  • Author

    Aaker, David A

  • Title

    Advertising management

  • Author Statement
    David A. Aaker, John G. Myers
  • Publication
    Prentice-Hall
  • Publication Year
    [1975]
  • Collation
    xvi, 612 p. : ill. ; 24 cm
  • Series
    Prentice-Hall international series in management
  • Subject

    Advertising -- Management

  • ADDED ENTRIES
    Myers, John G., joint author
  • Holding Info.
    0130159743
  • DocumentNumber
    543
  • Biblography
    Includes bibliographical references and index.
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=603&Field=0&DTC=100