Author :
Kleppner, Otto, 1899-
Title :
Advertising procedure
Author Statement :
Otto Kleppner, with the collaboration of Norman A. P. Govoni
Publication :
Prentice-Hall
Collation :
930 p., [6] leaves of plates: ill.; 24 cm
ADDED ENTRIES :
Govoni, Norman A. P., joint author
Holding Info. :
0130181196
Biblography :
Includes bibliographies and index
