• RecordNumber
    9588
  • LC Class
    HF
  • LC Number
    5415.2
  • LC CutterNumber
    .B56
  • LC Date
    1979
  • Dewey Class
    658
  • Dewey Number
    .8
  • Dewey Date
    /34
  • Author

    Block, Carl E

  • Title

    Essentials of consumer behavior

  • Author Statement
    Carl E. Block, Kenneth J. Roering
  • Edition
    2d ed.
  • Publication
    Dryden Press
  • Publication Year
    c1979
  • Collation
    xviii, 650 p. : ill. ; 25 cm
  • Series
    The Dryden Press series in marketing
  • Subject

    Consumer behavior,Marketing research

  • ADDED ENTRIES
    Roering, Kenneth J., joint author
  • Holding Info.
    0030419611
  • DocumentNumber
    8920
  • SubTitle
    ;concepts and applications
  • Biblography
    Includes bibliographical references and indexes.
  • BL
    BL