Title :
Essentials of consumer behavior
Author Statement :
Carl E. Block, Kenneth J. Roering
Publication :
Dryden Press
Collation :
xviii, 650 p. : ill. ; 25 cm
Series :
The Dryden Press series in marketing
Subject :
Consumer behavior,Marketing research
ADDED ENTRIES :
Roering, Kenneth J., joint author
Holding Info. :
0030419611
SubTitle :
;concepts and applications
Biblography :
Includes bibliographical references and indexes.
