RecordNumber
9588
LC Class
HF
LC Number
5415.2
LC CutterNumber
.B56
LC Date
1979
Dewey Class
658
Dewey Number
.8
Dewey Date
/34
Author
Block, Carl E
Title
Essentials of consumer behavior
Author Statement
Carl E. Block, Kenneth J. Roering
Edition
2d ed.
Publication
Dryden Press
Publication Year
c1979
Collation
xviii, 650 p. : ill. ; 25 cm
Series
The Dryden Press series in marketing
Subject
Consumer behavior,Marketing research
ADDED ENTRIES
Roering, Kenneth J., joint author
Holding Info.
0030419611
DocumentNumber
8920
SubTitle
;concepts and applications
Biblography
Includes bibliographical references and indexes.
BL
BL