تدوين برنامه راهبردي توسعه گردشگري در شهرستان شاهين شهر و ميمه

چكيده انگليسي :

Strategic Planning for Tourism Developement in Shahinshahr and Meimeh County Fereshteh pakzad Email address f pakzad@na iut ac ir Department of Natural Resources Isfahan University of Technology Isfahan 94256 93222 Iran Degree MSc Language Persion Dr Ali Reza Soffianian Email address soffianian@cc iut ac ir Dr Sima fakheran Email address fakheran@iut ac irAbstractToday tourism is a very important industry all over the world and plays a significant rolein the economic prosperity of countries One of the important economic effects of tourismis the rapid growth of job creation which has been effective in the development andexpansion of job opportunities for different segments of society A strategic plan providesindividuals and groups with a way to deal with future threats and opportunities and theirpotential impact on the organization or community Shahinshahr and Meimeh are amongthe suitable areas for tourism development which have many tourism capabilities in termsof natural historical and cultural attractions The present study uses the strategic planningprocess of tourism capabilities and functions of Shahinshahr and Meimeh and itssurrounding environment in order to determine practical strategies guideline for tourismdevelopment in the study area Two different techniques including Quantitative StrategicPlanning Matrix QSPM and strengths weaknesses opportunities and threats SWOT were applied for this study To identify strengths and weaknesses opportunities andthreats interviews with experts and activists in the field of tourism have been done alongwith the study of related texts and documents Finally after screening the most importantinternal and external factors promoting tourism development in the region were identified After obtaining the required information the strengths weaknesses opportunities andthreats of the region were weighed using the SWOT analytical model Then QSPMtechnique was used to prioritize the strategies by completing a questionnaire and AHP inExpert Choice environment The results of the SWOT showed that the tourismdevelopment plan is in the first part of matrix ie the offensive or development strategy which indicates the dominance of strengths and opportunities over weaknesses and threats Weighing the importance of internal and external factors based on AHP method alsopresented similar results to the SWOT model The results of prioritization of strategiesbased on QSPM method showed that among the proposed strategies planning strategy toincrease the length of stay of tourists in the region especially overnight stay is in the firstpriority and a systemic view and synergy to the tourism capacity of the city andsurrounding environment in the comprehensive plan of tourism is in the second priority ofhigher importance The results of prioritization of strategies by AHP method showed that asystematic and synergistic view of the tourism capacities of the city and the surroundingenvironment in the comprehensive tourism plan in the first priority and planning toincrease the length of stay of tourists in the region especially overnight stay in the secondpriority for tourism development in the study area

پاكزاد، فرشته

تدوين برنامه راهبردي توسعه گردشگري در شهرستان شاهين شهر و ميمه

برنامه ريزي راهبردي , توسعه گردشگري , شهرستان شاهين شهر و ميمه , مدل SWOT