Around the world, in countries with different levels of development, millions of jobs and businesses depend on the tourism sector. Tourism is considered one of the main components of development in the modern world, and this has led to consider it as an industry. Nowadays, tourism leaves different effects in the approach of geographical spaces. In areas prone to tourism with high capacities, such as Choupanan village, it should be considered that before the implementation of all plans related to tourism, strategic studies should be prioritized because it doubles the effectiveness of the plans and makes it possible to reach the ultimate goal, in this study, considering The location and characteristics of the village of Choupanan, as well as its proximity to a variety of natural ecosystems, especially the Abbasabad wildlife sanctuary, were investigated and recognized the strengths, weaknesses, opportunities and threats of the Choupanan region with the aim of formulating tourism development strategies. For this purpose, first through document studies and collection of information layers, field visits and interviews with expert experts and tourists, effective internal and external factors were identified, then tourism development strategies in the region were formulated. Based on the results of the eva‎luation matrix of internal and external factors, the sum of the final points of the internal factors was equal to 2.889 and the sum of the final points of the external factors was equal to the value of 2.799. According to the results of this study, offensive strategies as a suitable strategy for development Tourism was identified in the region. In order to prioritize the best strategies, QSPM and AHP methods were used. In both of these methods, the strategy of choosing Choupanan village as a model village for the development of sustainable forms of tourism in desert and desert areas (Central Plateau of Iran) with emphasis on scientific-educational, natural, historical, religious and cultural attractions, the strategy of establishing interaction with national and international organizations With the aim of networking and synergies in the field of sustainable tourism and knowledge-based companies related to conservation and tourism and the platform strategy, facilitating processes and strengthening the field of activity of innovative companies (knowledge-based companies) for the development of technologies related to conservation and sustainable tourism with a national and international range, respectively, rank one They have assigned up to three strategies, as well as the strategy of empowering and attracting young and local expert human resources (increasing the level of public awareness, culture-building in the field of tourism through interaction with educational and academic centers) and the strategy of identifying and future research in the field of tourist target groups. at the provincial, national and international levels) are ranked fourth and fifth. Since in both QSPM and AHP methods, the weight difference between the best strategies is insignificant and the prioritization results were similar to each other, all the strategies developed for the village of Chupanan are suitable and feasible; Therefore, choosing the best strategies does not mean ignoring other strategies, but by achieving priority strategies, the goals of other strategies can also be achieved because these strategies are aligned with each other.

عليرضا سفيانيان

محسن احمدي , امير گندمكار

محمودرضا همامي , حسين بشري