پديد آورنده :
نيكوفر، احسان
عنوان :
رويكرد سيستم ديناميكي به راهبردهاي كسب مزيت رقابتي درشبكه ارزش صنعت ارتباطات سيار
مقطع تحصيلي :
كارشناسي ارشد
گرايش تحصيلي :
سيستم هاي اقتصادي- اجتماعي
محل تحصيل :
اصفهان: دانشگاه صنعتي اصفهان، دانشكده صنايع و سيستمها
صفحه شمار :
دوازده، 119 ص: مصور، جدول، نمودار
يادداشت :
ص. ع به: فارسي و انگليسي
استاد راهنما :
جمشيد پرويزيان
استاد مشاور :
وفا غفاريان
توصيفگر ها :
اپراتورها , فرآيند گذار وارتقاي فناوري دربستر , فرآيند نوآوري در خدمات , تلفن همراه
تاريخ نمايه سازي :
4/9/88
استاد داور :
بهروز ارباب شيراني
دانشكده :
مهندسي صنايع و سيستم ها
چكيده فارسي :
به فارسي و انگليسي: قابل رويت در نسخه ديجيتال
چكيده انگليسي :
System Dynamics Approach to Competitive Advantages Strategies in Mobile Industry Value Network Ehsan Nikoofar nikoofar@in iut ac ir 1388 02 16 Department of Industrial System Engineering Isfahan University of Technology Isfahan 84156 83111 IranDegree M S C language FarsiJamshid Parvizian JaPa@cc iut ac irAbstract Deregulation of telecom market accelerated growth and innovation of this industry and mobile operators havefaced radical changes in technology service portfolio and delivery methods Managing this migration processwill lead to growth and lack of ability to manage this process weakens company competitive position fromfinancial and customer base points of view Structural changes like privatization and emerging competitiveparadigm in this industry from one side and reaching saturation in some markets on the other side createdaverage revenue per user decline challenge for mobile operators Mobile operators business is based on trafficvolume in the network therefore revenue growth in competitive environments considering continues pricedecline and customer profile change toward low income levels of society can be achieved via customer increaseand or usage enhancement Customer promotion increasing variety and innovating services such as mobile dataand value added services in the network will enhance usage Network capacity shortage and need of capabilitiesfor new services forced operators to move forward new technologies and upgrade their platforms This changein paradigm caused emergence of new players to this business and evolution of value chain to value network Inthis thesis a system dynamics approach has been applied to model and analyze technology advancement andplatform migration and service innovation processes of mobile operators and finally strategies have beensuggested to gain and secure competitive advantages Key wordsMobile Industry System Dynamics Value Network Mobile Operators TechnologyAdvancement and Platform Migration Process Service Innovation Process
استاد راهنما :
جمشيد پرويزيان
استاد مشاور :
وفا غفاريان
استاد داور :
بهروز ارباب شيراني
