پديد آورنده :
شهرياري، محسن
عنوان :
ارائه الگوي تلفيقي تدوين استراتژي بر مبناي تحليل SWOT و رويكرد مبتني بر منابع در راستاي كسب مزيت رقابتي پايدار
مقطع تحصيلي :
كارشناسي ارشد
گرايش تحصيلي :
سيستم هاي اقتصادي- اجتماعي
محل تحصيل :
اصفهان: دانشگاه صنعتي اصفهان، دانشكده صنايع و سيستم ها
صفحه شمار :
سيزده،130ص.: مصور،جدول،نمودار
يادداشت :
ص.ع.به فارسي و انگليسي
استاد راهنما :
بهروز ارباب شيراني
توصيفگر ها :
مديريت استراتژيك , چارچوب VRIO
تاريخ نمايه سازي :
23/6/89
دانشكده :
مهندسي صنايع و سيستم ها
چكيده فارسي :
به فارسي و انگليسي: قابل رويت در نسخه ديجيتالي
چكيده انگليسي :
Generating an Incorporated Strategy Development Model based on SWOT Analysis and Resource Based View of The Firm to achieve Sustainable Competitive advantage Mohsen Shahriari m shahriari@in iut ac ir Date of Submission 2010 04 14 Department of Industrial and Systems Engineering Isfahan University of Technology Isfahan 84156 83111 Iran Degree M Sc Language Farsi Supervisor Behrouz Arbabshirani ashirani@cc iut ac ir Abstract There are different views and models in the field of strategy development that each of them has advantages and disadvantages One of the most famous of them is SWOT analysis which simultaneously considers both of internal and external environments Recently SWOT analysis has been encountered some criticisms One of the most important problems of SWOT analysis is lack of sufficient attention to Competitive Advantage One of the most famous views that focus on Competitive Advantages is Resource Based View RBV In this research an incorporated model is presented based on SWOT analysis and Resource Based View This model has many advantages of SWOT Analysis and Resource Based View simultaneously and the main part of their problems has been eliminated One of the new aspects of the model is considering Organizational Resources beside quadruplet internal and external factors Strengths Weaknesses Opportunities and Threats in Strategy Development Moreover this model can classify Organizational Resources based on their Competitive Implications Unlike other researches this research provides a practical context of Resource Based view which can help many organizations to develop efficient strategies The offered model in this research has implemented in International Systems Engineering and Automation Company IRISA that its results show the high efficiency of model Keywords Strategy Development SWOT Analysis Resource Based View Competitive Advantages
استاد راهنما :
بهروز ارباب شيراني
