7051

6593

كارشناسي ارشد

توسعه روستايي

اصفهان: دانشگاه صنعتي اصفهان، دانشكده كشاورزي

1390

پانزده، 182ص.: مصور، جدول، نمودار

ص.ع. به فارسي و انگليسي

امير مظفر اميني، علي يوسفي

محمد مهدي مجيدي

22/7/91

بهرام باني نسب، علي زينل همداني

1396/09/19

كتابنامه

كشاورزي

مهندسي كشاورزي

ID6593

به فارسي و انگليسي: قابل رويت در نسخه ديجيتالي

Calculation of Grapes Marginal Marketing and Evaluation of Factors Effecting it Zahra Lotfaliyan z lotfaliyan11@yahoo com 7 2 2012 College of Agriculture Department of Rural Development Isfahan University of Technology Isfahan 84156 83111 IranDegree M Sc Language FrasiAmir M Amini Email aamini@cc iut ac irAli yousefi Email ayousefi@cc iut ac irAbstract Agricultural sector has an important role in national income Iran has special features such as topography climate and fertilized lands for producing agricultural crops As you know agriculture has an important role inIran income Despite these advantages there are some problems in the market of agriculture productions Oneof the most important one is the large difference between the farm and retail prices on the other hand themarketing marginal There is the marketing margin in all countries even more than Iran But we shouldconsider that in improved countries this big difference in cost is related to packaging grading transportationand etc In improving countries as Iran this difference appears along unsuitable marketing and this problemcause a big deficiency in marketing system On the other hand in developing countries marketing agentsreceive the supernormal profit more than all opportunity costs which cause inefficiency in marketing system The aim of this research is to measuring the marketing margin share of marketing agents in final price marketing efficiency and determining the factors affecting the marketing margin of grape raisin and otherprocessed products in Malayer city Our research method is documentary and survey and research tool is thestructured questionnaire which designed according to the literature review and pre test study By using thecluster sampling sample size included 376 farmers 14 wholesalers 60 retailers and 22 packing factory Analyzing of these datas is based on relative formulas and according to marketing web analyzing In order toevaluate the factors affecting the marketing margin we used Chi squar The results show that the packing andtransportation have the most shares of marketing costs Furthermore in the shorter marketing channels theshare of farmers in final price increases In addition the net revenue of farmers in raisin and processed grapesales is more than fresh grape More ever retailer s margin in our study area is more than wholesales marginFiguring the efficiency of studied ways determined that most of the marketing units don t have suitable andenough efficiency and the malfunctions in ways that have major roles in marketing are crystal clear Themain reason of this deficiency is in ways which we have active factories Price inefficiency and some howtechanical inefficiency clear Evaluation of effective features on marketing marginal shows that the kind ofproduced productions producing area retail price other marketing agent sales price and marketing costs areparts of effective features on our were marketing margin Keywords marketing margin marketing efficiency grapes raisin Malayer city

امير مظفر اميني، علي يوسفي

محمد مهدي مجيدي

بهرام باني نسب، علي زينل همداني