تحليل استراتژيك صنايع كوچك و متوسط توليدي سنگ تزئيني استان اصفهان با رويكرد تلفيقي كارآفريني و مديريت استراتژيك

چكيده انگليسي :

Strategic Analysis of Decorative Stone Small and Medium Sized Enterprises in Isfahan Area with Assimilate of Entrepreneurship and Strategic Management Approach Mahmoud mansouri bakhtiarvand m mansouribakhtiarvand@in iut ac ir Date of Submission Department industrial Engineering Isfahan University of Technology Isfahan Iran Degree M Sc Language FarsiSupervisor Behrouz Arbab Shirani ashirani@cc iut ac irAbstractStrategic management is an effective tool for progressing small and large organization purposes Organizations that used strategic management and regularly planning always are ready to contrastenvironment changes Management usage improves Small and Medium Sized Enterprises performance andhelp organization to integrate their resource to achieve their purposes One of the most important strategicmanagement tools that used in Small and Medium Sized Enterprises and also used in this research is SWOTanalysis This analysis helps organization that identifies opportunities and threats of environment and alsostrength and weakness points Entrepreneurship also isn t separable concept of Small and Medium SizedEnterprises because they usually establish and manage with Entrepreneur They interfere in all stages ofstrategic decision process at origination Both strategic management tools and entrepreneurship conceptimprove organization performance but when they combined together have much more effectiveness inorganization performance When environment changes occur new threats and opportunities have visible Firms that identify potentially valuable opportunities but are unable to exploit them to develop a competitive advantagewill not create value for their customers or wealth for their owners Firms that build competitive advantages but losetheir ability to identify valuable entrepreneurial opportunities are unlikely to sustain those advantages over time Assuch they will discontinue creating wealth for their owners Therefore all firms new and established small and large must engage in both opportunity seeking and advantage seeking behaviors Both of them concentrate onadaptability of process by changing and using of opportunities This thesis represents a conceptualassimilative frame for strategic analysis that achieved by assimilative of two concepts Proposedassimilative frame for strategic analysis in Small and Medium Sized Enterprises has correctly specifiedcompetitiveness market Also this frame prepares obvious strategic purpose for using opportunities ofenvironment or contrasting with environment threats This assimilative frame has surveyed decorative stoneSmall and Medium Sized Enterprises and according to it have proposed strategic ideas for conditionimprovement It is difficult for new venture firms to obtain and manage resources strategically to establish and sustaina competitive advantage They are more likely to be flexible and entrepreneurial but less likely to have the neededresources and capabilities to build competitive advantages Likewise it is difficult for established firms withcompetitive advantages to continue to seek and exploit entrepreneurial opportunities Some opportunities might delimitthe value of the firm s current goods or services It is risky to cannibalize a successful good or service in favor of anunproven one with potential Since Small and Medium Sized Enterprises considerably differ from largeenterprises in their amount of resources it is doubtful that strategic management instruments work in thesame manner in Small and Medium Sized Enterprises as in large enterprises The instruments thereforeneed to be aligned with the personnel as well as the cultural organizational and financial conditions of thespecific enterprise in order to be successful Keywords strategic management Small and Medium Sized Enterprises Entrepreneurship SWOT matrix

منصوري بختياروند، محمود

تحليل استراتژيك صنايع كوچك و متوسط توليدي سنگ تزئيني استان اصفهان با رويكرد تلفيقي كارآفريني و مديريت استراتژيك

ماتريس SWOT