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چكيده انگليسي :

An Investigation Into the Colour Emotion of Single Colour Patches Bahare Labaf b labaf@tx iut ac ir May 20 2012 Department of Textile Engineering Isfahan University of Technology Isfahan 84156 83111 IranDegree M Sc Language PersianSupervisor Dr Hossein Izadan izadan@cc iut ac irAbstractColour is an important part of our daily life which can influence our feelings Colour information such ashue lightness and chroma has the potential to affect our perceptions emotional reactions and behavioralreactions A single colour or a combination of colours can be associated with a certain feeling Knowingabout the emotional effect of colours can be useful in product design and marketing and it is defined as therelationship between colour stimuli and the reactive level of emotional response which is determined byconfiguration of colour stimuli in a visual experience Colour emotion is a multidisciplinary research areawhich is involved in colour science psychology and etc The aim of the present research is to clarify therelationship between colour and emotion and to investigate the effects of culture gender and age on colouremotion To achieve this aim psychophysical experiments were carried out Forty observers took part in theexperiments to evaluate the colour stimuli using heavy light warm cool active passive and like dislike colour emotional scales These scales were chosen from a wide range of suggested emotional scalesin former studies The observers divided into three different groups to investigate the effect of culture genderand age on different colour emotional scales The observer groups were female versus male from Isfahanversus not from Isfahan and 20 to 30 years old versus 35 to 45 years old Twenty colour stimuli whichcovered CIELAB colour space reasonably were presented on a calibrated LCD in a darkened room Theobservers were asked to report their emotional responses to each of the stimuli The reported data weretransformed to scale values using categorical judgment method The results showed that the effect of gender culture and age on the heavy light warm cool and active passive colour emotional scales isinsignificant but these factors have significant effect on like dislike response of observers Also therelationship between the CIE colour appearance attributes L a and b and the colour emotional scaleswere investigated It was found that the heavy light colour emotional scale is in connection with L through a negative linear relationship The warm cool colour emotional scale is in association withchroma and hue angle as the warm stimuli are located in red orange yellow region of CIELAB colourspace and the cool ones are located in green purple blue region of CIELAB colour space Finally the active passive colour emotional scale has a relationship with chroma Examining the suggested models offormer studies showed a good correlation between visual data and predicted ones Findings of presentresearch can be useful in a designing process and enable designers to have the best colour choices through awide range of possible selections in interior design textile design and etc Key Words Colour Emotion Colour Appearance Psychophysical Experiment Categorical JudgmentMethod

لباف، بهاره

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