• RecordNumber
    12702
  • LC Class
    HF
  • LC Number
    5415.3
  • LC CutterNumber
    .D5
  • Dewey Class
    658
  • Dewey Date
    .83
  • Author

    Dichter, Ernest

  • Birth-Death
    1907-
  • Title

    Handbook of consumer motivations;

  • Author Statement
    Drawings by Robert Glaisek
  • Publication
    McGraw-Hill
  • Publication Year
    1964
  • Collation
    xvi, 486p.: illus. 21cm
  • Series
    McGraw-Hill series in marketing and advertising
  • Subject

    Motivation research (Marketing)

  • DocumentNumber
    21917
  • SubTitle
    the psychology of the world of objects
  • Biblography
    Bibliography: p. 479-480
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=12702&Field=0&DTC=100