• RecordNumber
    12778
  • LC Class
    HF
  • LC Number
    5415.2
  • LC CutterNumber
    .F419
  • Dewey Class
    658
  • Dewey Number
    .8
  • Dewey Date
    /3
  • Author

    Ferber, Robert

  • Birth-Death
    1922-
  • Title

    Handbook of marketing research

  • Author Statement
    Robert Ferber, editor-in-chief
  • Publication
    McGraw-Hill
  • Publication Year
    1974
  • Collation
    xvii, diagrs. 23cm
  • Subject

    Marketing research -- Handbooks, manuals, etc

  • Holding Info.
    0070204624
  • DocumentNumber
    2799
  • Biblography
    Includes bibliographies.
  • BL
    BL