Dewey CutterNumber :
/48 19
Author :
Cateora, Philip R
Title :
International marketing
Author Statement :
Philip R. Cateora, John M. Hess
Publication :
R. D. Irwin
Collation :
xv, 734 p. : ill. ; 24 cm
Subject :
Export marketing,International business enterprises
ADDED ENTRIES :
Hess, John Milton, 1929- joint author
Holding Info. :
0256021538
Index :
Includes indexes.
Biblography :
Bibliography: p. 716-722.
