RecordNumber
17587
LC Class
HF
LC Number
5415.13
LC CutterNumber
.B669
Dewey Class
658
Dewey Date
.8
Author
Boyd, Harper W
Title
Marketing management
Author Statement
[by] Harper W. Boyd, Jr. [and] William F. Massy
Publication
Harcourt Brace Jovanovich
Publication Year
[1972]
Collation
xii, 618 p., illus., 24 cm
Series
The Harbrace series in business and economics
Subject
Marketing -- Management
ADDED ENTRIES
Massy, William F., joint author
Holding Info.
0155551124
DocumentNumber
10819
Biblography
Includes bibliographical references.
BL
BL