• RecordNumber
    17587
  • LC Class
    HF
  • LC Number
    5415.13
  • LC CutterNumber
    .B669
  • Dewey Class
    658
  • Dewey Date
    .8
  • Author

    Boyd, Harper W

  • Title

    Marketing management

  • Author Statement
    [by] Harper W. Boyd, Jr. [and] William F. Massy
  • Publication
    Harcourt Brace Jovanovich
  • Publication Year
    [1972]
  • Collation
    xii, 618 p., illus., 24 cm
  • Series
    The Harbrace series in business and economics
  • Subject

    Marketing -- Management

  • ADDED ENTRIES
    Massy, William F., joint author
  • Holding Info.
    0155551124
  • DocumentNumber
    10819
  • Biblography
    Includes bibliographical references.
  • BL
    BL