• RecordNumber
    17592
  • LC Class
    HF
  • LC Number
    5415.2
  • LC CutterNumber
    .L8
  • LC Date
    1978
  • Dewey Class
    658
  • Dewey Number
    .8
  • Dewey Date
    /3
  • Title

    Marketing research

  • Author Statement
    David J. Luck ... [et al.]
  • Edition
    5th ed.
  • Publication
    Prentice-Hall
  • Publication Year
    c1978
  • Collation
    xvi, 522 p. : ill. ; 25 cm
  • Notes
    Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor
  • Subject

    Marketing research

  • ADDED ENTRIES
    Luck, David Johnston. Marketing research
  • Holding Info.
    0135576377
  • DocumentNumber
    10868
  • Index
    Includes indexes.
  • Biblography
    Bibliography: p. 503-508.
  • BL
    BL