• RecordNumber
    17593
  • LC Class
    HF
  • LC Number
    5415.2
  • LC CutterNumber
    .K53
  • LC Date
    1983
  • Dewey Class
    658
  • Dewey Number
    .8
  • Dewey CutterNumber
    /3 19
  • Author

    Kinnear, Thomas C., 1943-

  • Title

    Marketing research

  • Author Statement
    Thomas C. Kinnear, James R. Taylor
  • Edition
    2nd ed.
  • Publication
    McGraw-Hill
  • Publication Year
    c1983
  • Collation
    xviii, 698 p. : ill. ; 25 cm
  • Series
    McGraw-Hill series in marketing
  • Subject

    Marketing research,Marketing -- Management

  • ADDED ENTRIES
    Taylor, James R. (James Ronald), 1938-
  • Holding Info.
    007034745,007034745
  • DocumentNumber
    10789
  • SubTitle
    an applied approach
  • Biblography
    Includes bibliographies and indexes.
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=17593&Field=0&DTC=100