• RecordNumber
    18183
  • LC Class
    HF
  • LC Number
    5813
  • LC CutterNumber
    .U618
  • Dewey Class
    659
  • Dewey Number
    .1
  • Dewey CutterNumber
    /072 19
  • Author

    Lucas, Darrell Blaine, 1902-

  • Title

    Measuring advertising effectiveness

  • Author Statement
    Darrell Blaine Lucas, Steuart Henderson Britt
  • Publication
    Garland
  • Publication Year
    1985, c1963
  • Collation
    399 p. : ill. ; 23 cm
  • Series
    The History of advertising
  • Notes
    Reprint. Originally published: New York : McGraw-Hill, c1963
  • Subject

    Advertising -- Research,Advertising media planning

  • ADDED ENTRIES
    Britt, Steuart Henderson, 1907-
  • Holding Info.
    0824067487
  • DocumentNumber
    4913
  • Biblography
    Includes bibliographical references and index.
  • BL
    BL
    • Link To Document
    https://library.iut.ac.ir/dl/search/default.aspx?Term=18183&Field=0&DTC=100