Title :
Promotion: A behavioral view
Author Statement :
[by] Harper W. Boyd, Jr. [and] Sidney J. Levy
Publication :
Prentice-Hall
Publication Year :
[1967]
Collation :
115 p., illus., 23 cm
Series :
Prentice-Hall foundations of marketing series
Subject :
Advertising,Sales promotion,Communication
ADDED ENTRIES :
Levy, Sidney J., 1921- joint author
Biblography :
Includes bibliographical references.
