RecordNumber
27654
LC Class
HF
LC Number
5415.13
LC CutterNumber
.A24
Dewey Class
658
Dewey Date
.8
Author
Abell, Derek F
Title
Strategic market planning
Author Statement
Derek F. Abell, John S. Hammond
Publication
Prentice-Hall
Publication Year
c1979
Collation
xii, 527 p.: ill.; 24 cm
Subject
Marketing- Management,Marketing- Management- Case studies
ADDED ENTRIES
Hammond, John S., 1937- joint author
Holding Info.
013851089
DocumentNumber
21914
SubTitle
: problems and analytical approaches
Biblography
Includes bibliographical references and index
BL
BL