Title :
Strategic market planning
Author Statement :
Derek F. Abell, John S. Hammond
Publication :
Prentice-Hall
Collation :
xii, 527 p.: ill.; 24 cm
Subject :
Marketing- Management,Marketing- Management- Case studies
ADDED ENTRIES :
Hammond, John S., 1937- joint author
Holding Info. :
013851089
SubTitle :
: problems and analytical approaches
Biblography :
Includes bibliographical references and index
